{"title":"New Socks","description":null,"products":[{"product_id":"the-bull-doze","title":"The Bull Doze","description":"\u003cp\u003eWe've brought back a fan favorite.\u003c\/p\u003e\n\u003cp\u003eFor everyone who’s ever chased a cow, been chased by one, or just kinda runs like one.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis will likely be a one time production run, with the intention of the profits to be directed towards some charities of the Jordheim family's choosing. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0612\/9549\/3222\/files\/Features_200.png?v=1730932707\"\u003e\u003c\/p\u003e","brand":"ByG","offers":[{"title":"S\/M (EUR 37-40)","offer_id":42997594783846,"sku":null,"price":199.0,"currency_code":"NOK","in_stock":false},{"title":"M\/L (EUR 41-45)","offer_id":42997594816614,"sku":null,"price":199.0,"currency_code":"NOK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9549\/3222\/files\/B9AB87E2-0A09-4815-AEC6-51A2795CE47D.jpg?v=1755244179"},{"product_id":"the-byg","title":"The ByG Brown Cow","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe original \"Bull Doze\" cow sock was a smash hit for ByG, so we wanted to honor Guro with a special edition of the cow sock, \"The ByG Brown Cow\". She had a name for every cow on her farm and treated them with kindness, love, and compassion, as she did for everyone in her life. \u003c\/p\u003e\n\u003cp\u003eMatching the energy that Guro had for life is a fruitless effort. Whether she was caring for the cows, ski patrolling, running up Skogshorn, or designing socks, the pursuit of a fulfilling life was easy for G. These socks are a good reminder for all of us to go after everything we do with as much energy as we can muster\u003c\/p\u003e\n\u003cp\u003eGuro's original line for the \"Bull Doze\" sock: For everyone who’s ever chased a cow, been chased by one, or just kinda runs like one. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis will likely be a one time production run, with the intention of the profits to be directed towards some charities of the Jordheim family's choosing. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0612\/9549\/3222\/files\/Features_200.png?v=1730932707\" alt=\"\"\u003e\u003c\/p\u003e","brand":"ByG","offers":[{"title":"S\/M (EUR 37-40)","offer_id":45559479664742,"sku":null,"price":199.0,"currency_code":"NOK","in_stock":false},{"title":"M\/L (EUR 41-45)","offer_id":45559479697510,"sku":null,"price":199.0,"currency_code":"NOK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9549\/3222\/files\/IMG_2219.jpg?v=1787070883"},{"product_id":"black-camo-byg","title":"Black Camo ByG","description":"\u003cp\u003eGuro's time in the United States clearly played a role in the inspiration for this sock, you don't see a ton of camo patterns on the streets of Norway. \u003cmeta charset=\"utf-8\"\u003eAlthough, after this sock hits the market, we'll know where the trend started. \u003c\/p\u003e\n\u003cp\u003eWe're lucky to have access to Guro's unreleased designs and this black camo is one of many. You can also find the white camo version on our website too!\u003c\/p\u003e\n\u003cp\u003eThe length on this sock is higher than the cow sock and the material is different as well. A great sock for the days when the word \"trail\" might be up for debate and you find yourself kicking through some blueberry patches. \u003c\/p\u003e","brand":"ByG","offers":[{"title":"S\/M (EUR 37-40)","offer_id":46606967373926,"sku":null,"price":199.0,"currency_code":"NOK","in_stock":true},{"title":"M\/L (EUR 41-45)","offer_id":46606967406694,"sku":null,"price":199.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9549\/3222\/files\/DSC00864.jpg?v=1787071636"},{"product_id":"white-camo-byg","title":"White Camo ByG","description":"\u003cp\u003eGuro's time in the United States clearly played a role in the inspiration for this sock, you don't see a ton of camo patterns on the streets of Norway. Although, after this sock hits the market, we'll know where the trend started. \u003c\/p\u003e\n\u003cp\u003eWe're lucky to have access to Guro's unreleased designs and this white camo is one of many. You can also find the black camo version on our website too! \u003c\/p\u003e\n\u003cp\u003eThe length on this sock is higher than the cow sock and the material is different as well. A great sock for the days when the word \"trail\" might be up for debate and you find yourself kicking through some blueberry patches. \u003c\/p\u003e","brand":"ByG","offers":[{"title":"S\/M (EUR 37-40)","offer_id":46607007350886,"sku":null,"price":199.0,"currency_code":"NOK","in_stock":true},{"title":"M\/L (EUR 41-45)","offer_id":46607007383654,"sku":null,"price":199.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9549\/3222\/files\/DSC00906.jpg?v=1787072034"}],"url":"https:\/\/bygsocks.com\/no\/collections\/new-socks.oembed","provider":"ByG","version":"1.0","type":"link"}